COMMUNICATE LIKE RICH DAD

The challenge of unlocking the  full value in ourselves, in our businesses, in our relationships,  in our assets is down to communication, or the lack of or the inadequacy of it.

In an earlier blog we made the connection that for highly competent individuals to increase the demand for their expertise or services they have to be more proficient in communication.

Look around yourself, the people who earn the top paychecks, companies that pull in the most revenues, charities that raise the most money are the ones who are the better communicators.

Unfortunately people, companies, relatives take communication for granted but don't recognize it. They blame their failures in their careers, in the markets and in their relationships to everything else but communications.

So I was glad to discover -- rediscover really, that Robert Kiyosaki, author of the wildly successful Rich Dad series put a high premium on communication.

He talks about communications although the series and it's importance in business but nowhere more emphatically than in "Rich Dad's Guide to Investing"

In the book Kiyosaki introduces the B-I Triangle in which he in a diagram shows the key elements needed for a business to succeed.

Our natural instinct is to believe that the product or service makes the business but Kiyosaki shows that the base of the business is formed on it's sense of mission, followed by cash flows and just above it is communication.

For more details on the B-I Triangle I advise you get yourself a copy of the book. I intend to stick to only the communication part of the book.

"The better at communicating you are, and the more people you communicate to, the better your cashflow will be ... The money goes to the best communicators," Kiyosaki counsels.

He says while most of struggle with sales an even greater majority struggle with marketing. He makes the distinction between the two by saying sales is what you do in person and marketing is what you do through a system.

The better your marketing system the more you sell, if you are struggling with sales look to your marketing process, which is after all about communications.

To build  brands, personal or corporate, we have to invest more in communications. Brands don't just happen. They are built and propped up by communication that is deliberate, systematic and consistent.