My friend who wants to launch a new product is asking about advertising costs, which is what many of us do, but is it correct or even effective?
In their seminal book "The fall of advertising and the rise of PR" the authors are emphatic that PR (communications) build brands through use of media and third party endorsements.
The book published almost 20 years ago also speaks of the rise of personal branding, "If you want to get ahead in the corporation today, you need to be personally visible. How are you going to do that? By launching and advertising program? Obviously not."
In their seminal book "The fall of advertising and the rise of PR" the authors are emphatic that PR (communications) build brands through use of media and third party endorsements.
The book published almost 20 years ago also speaks of the rise of personal branding, "If you want to get ahead in the corporation today, you need to be personally visible. How are you going to do that? By launching and advertising program? Obviously not."
In an earlier Blog this point was made using the personal branding matrix and what components of a brand are.
An investment in communicating your value is what will make you more visibile, build your brand.
No comments:
Post a Comment