That was the irritated question of one of our potential clients.
In his mind he was doing just fine in his chosen line of work and also he was brought up to believe that we will be known by our works, no need to brag about it.
By the way his brand, by accident, is very strong; he is well known for what he does, his intelligence is unquestionable and the quality of his work is impeccable. By doing good work consistently, he has benefited from word of mouth referrals so yes, why did he have to invest more in his brand.
To build as a starting point building a brand needs an understanding of its component parts.
Awareness, you can't have a brand if no one knows about it. As a starting point in building a brand you have to get the news out there.
Secondly you want to build favourable associations around your brand. My man up there is known for quality work, his brand stands for quality. The brand is then enhanced by the experience people have with it, needless to say you want this to be positive. And assuming you have the last three pinned down you can expect greater loyalty to your brand -- until you take your eyes off the ball.
That is the danger of a brand built by accident. When something bad happens you will not know what to do when you poke your head under the hood to fix the problem.
In his mind he was doing just fine in his chosen line of work and also he was brought up to believe that we will be known by our works, no need to brag about it.
By the way his brand, by accident, is very strong; he is well known for what he does, his intelligence is unquestionable and the quality of his work is impeccable. By doing good work consistently, he has benefited from word of mouth referrals so yes, why did he have to invest more in his brand.
Brand is just a fancy name for reputation, personal branding is ensuring that your reputation (hopefully a good one) precedes you.
To build as a starting point building a brand needs an understanding of its component parts.
Awareness, you can't have a brand if no one knows about it. As a starting point in building a brand you have to get the news out there.
Secondly you want to build favourable associations around your brand. My man up there is known for quality work, his brand stands for quality. The brand is then enhanced by the experience people have with it, needless to say you want this to be positive. And assuming you have the last three pinned down you can expect greater loyalty to your brand -- until you take your eyes off the ball.
That is the danger of a brand built by accident. When something bad happens you will not know what to do when you poke your head under the hood to fix the problem.
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